JLO_prod_hero-02

MOTION DESIGN / ART DIRECTION

JLo Beauty

Design and art direction for the launch of JLo Beauty online

Jennifer Lopez launched JLo Beauty, she needed a comprehensive digital strategy that was smart and beautiful. My role was to shape the look and feel of the design that would introduce her products to the world. We wanted it to be glamorous, elegant, sumptuous.

Collaborating with the team at Plus, I helped develop the pre-launch, launch and post-launch campaigns that led to sell-out success for JLo Beauty and helped establish the brand’s strong digital presence.

JLO_shop-01
JLO_PS-10
JLO_ageless-01
JLO_16-9-01
JLO_square-02
JLO_PackedWith720-lrg
JLO_square-05
JLO_square-03

CLIENT: JLO BEAUTY
AGENCY: PLUS

Selected Works

Netflix Family SummerBrand Identity

Whatever You're IntoIllustration

Soup SeasonIllustration

OKKOIdentity Design

Kiehl's Stage VisualsMotion Design

A Strange AdventurePrint Design

Fund for Creative EquityBrand Identity

Sea Calm SkinBrand Identity

The Julie RuinMotion Design

ScoopsIllustration

Kiehl's Brand VideoMotion Design

Pills Pills PillsMotion Design