MOTION DESIGN / ART DIRECTION
JLo Beauty
Design and art direction for the launch of JLo Beauty online
Jennifer Lopez launched JLo Beauty, she needed a comprehensive digital strategy that was smart and beautiful. My role was to shape the look and feel of the design that would introduce her products to the world. We wanted it to be glamorous, elegant, sumptuous.
Collaborating with the team at Plus, I helped develop the pre-launch, launch and post-launch campaigns that led to sell-out success for JLo Beauty and helped establish the brand’s strong digital presence.
CLIENT: JLO BEAUTY
AGENCY: PLUS
Selected Works
Netflix Family SummerBrand Identity
Netflix Brand Design System ExpansionMotion Design
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Soup SeasonIllustration
OKKOIdentity Design
Kiehl's Stage VisualsMotion Design
A Strange AdventurePrint Design
Fund for Creative EquityBrand Identity
Sea Calm SkinBrand Identity
The Julie RuinMotion Design
ScoopsIllustration
Kiehl's Brand VideoMotion Design
Pills Pills PillsMotion Design
