BRAND IDENTITY / MOTION DESIGN / PRINT DESIGN / ART DIRECTION
Netflix Fund for Creative Equity
Brand identity and toolkit for Netflix's inclusion initiative
To further its goal of diversifying storytelling and increasing representation both on and off screen, Netflix launched the Netflix Fund for Creative Equity. With a commitment of $100 million, the Fund supports initiatives that identify, train and place emerging talent from underrepresented communities within the film and television industries.
I created a unified visual identity for the Fund, accompanied by a comprehensive style guide and toolkit for its global rollout. My goal was to design something that felt both joyful and empowering, while ensuring it aligned seamlessly with the broader Netflix brand.
CLIENT: NETFLIX
AGENCY: PLUS
Selected Works
Netflix Family SummerBrand Identity
Whatever You're IntoIllustration
JLO BeautyMotion Design
Soup SeasonIllustration
OKKOIdentity Design
Kiehl's Stage VisualsMotion Design
A Strange AdventurePrint Design
Sea Calm SkinBrand Identity
The Julie RuinMotion Design
ScoopsIllustration
Kiehl's Brand VideoMotion Design
Pills Pills PillsMotion Design
