Hero_NFSummer-06c

BRAND IDENTITY / MOTION DESIGN / PRINT DESIGN / ART DIRECTION

Netflix Family Summer

Brand identity and toolkit for Netflix's Family Summer

The Netflix Family Summer (NFS) campaign showcases a slate of family-friendly films and shows, positioning Netflix as a go-to destination for families in summer. Through in-person events, nationwide activations, digital engagement and partnerships, the campaign creates memorable experiences that bring families together.

I designed the visual identity for the campaign, creating a toolkit that included logos, hero artwork, and textures for event materials and social media assets. Each element was crafted to reflect the fun, family-friendly tone of the NFS brand, helping bring the magic of Netflix Family Summer to life.

outdoorTheater-03

DESIGN EXPLORE

NFS-Explore-R1-01
NFS-Explore-R1-02
NFS-Explore-R1-03
NFS-Explore-R1-04
NFS-Explore-R2-01
NFS-Explore-R2-02
NFS-Explore-R2-03
NFS-Explore-R2-04
NFS-Explore-R3-01
NFS-Explore-R3-02
NFS-Explore-R3-03
NFS-Explore-R3-04

DESIGN SYSTEM

NFS-VertHero-01-2160
NFS-Hero-R5-05-2
image47
NFS-colorPalette-02

CLIENT: NETFLIX
AGENCY: PLUS

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