Netflix Brand Design System Expansion

BRAND IDENTITY / MOTION DESIGN / ART DIRECTION

Design and art direction for the expansion of the Netflix brand

Netflix wanted to enhance and evolve its global branding system. Partnering with them over a two year period, our team worked to develop comprehensive tools, systems and assets to ensure a cohesive and powerful brand presence worldwide.

Leading the design team, I played a key role in shaping these systems and toolkits, including two of the most significant: an expanded Motion & Sonic Design System — introducing new animated assets and title systems for digital and social media — and the Brand Partnership Design System, which simplified and elevated how Netflix visually collaborates with partner brands.